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How a New Jersey Roofing Company Got 50% More Traffic and 30% More Leads
- 50% traffic increase
- 30% more leads
- 12% more inbound calls
Starting Point
Jamie Roofing’s dated website produced little search traffic and few calls.
The existing site had three problems: no local SEO structure, slow mobile load time, and no clear call to action.
Changes to the Lead Path
Conversion-first homepage. The hero section leads with the service, a clear phone number above the fold, and a quote request form.
Service area pages. Individual pages targeting each city and county Jamie serves, now ranking for “[city] roofing repair” queries.
Mobile speed overhaul. Cut load time from 6.4 seconds to under 2 seconds on 4G.
Trust signals throughout. License numbers, insurance badges, Google review count, before/after photos on every key page.
Click-to-call everywhere. Mobile visitors see a sticky phone button at all times.
Measured Results
| Metric | Change |
|---|---|
| Organic traffic | ↑ 50% |
| Lead form submissions | ↑ 30% |
| Inbound calls | ↑ 12% |
| Mobile load time | ↓ 70% (6.4s → 1.9s) |
Measured over 90 days post-launch against the same 90-day period prior.
Why the Site Converted
Roofing is a high-intent, high-competition local search category. The new site ranks for the right terms in the right locations, loads fast on mobile, and converts by making the next step obvious and immediate.
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